Just a few years ago it seemed like a website was an addition to a brick and mortar store. However, today if your business doesn’t have a website it’s not just a few customers you’re losing but you can be letting most of your business slip away. And today, it’s not enough to just have a website. You’ll need to be in front of users who are actively looking for what you’re offering. The only way to do that is to be on the front page of Google when a user searches for your company or a service that your business offers. In this article I’ll outline some of the reasons why ranking on the front page of Google is so important.
What Can Ranking on the Front Page of Google Do For Your Business
Put yourself in the mind of the customer for a minute. Now, let’s say you’re a plumbing company in Kansas City. Someone who needs a plumber and has an emergency plumbing issue isn’t going to search for Joe’s Plumbing service. Instead, they will likely search for “plumbing service in Kansas City” or something similar. And if you’re ranking on the front page of Google for that keyword then the user will click on the result and visit your website where they can contact you, learn about your services, etc… So just by ranking on the front page of Google you may get a customer. If you weren’t ranking on search engines chances are you would completely miss out on that lead.
Getting More Leads and Customers
As you can see it’s extremely important to get ranking on search engines and gain exposure for your site. In the example above I’ve shown you how you can gain a lead by just ranking well. But consider this search term gets searched about 11 times per day on average. Just landing 10% of those searchers means picking up a new customer each day! As you can see it’s extremely powerful and if you’re not ranking well on search engines then it’s time to make a change in your marketing.