Google Adwords is one to biggest ad platforms online today. They offer a pay per click (PPC) system that allows businesses to bid on keywords and when the user clicks or taps on that ad in the search result they business is charged. It seems relatively simple. Unfortunately, there are many other factors into the cost of each click and if your page or keywords aren’t aligned correctly you can be paying 1000% more per click. Adwords has one of the steepest learning curves of any ad network and not knowing how to bid and place ads means you’re going to be spending thousands just to figure it out. There are some alternatives however that can help manage your Adwords and make sure you get those clicks at better pricing. If you need help with your Google Adwords setup be sure to check out Conversion Perk today to learn more about their services and how they can help.