Today there are more people connected to the Internet than ever before. And many of these people are connected to social media accounts like Facebook, Twitter, and more. The problem with these services and the Internet in general is there really is no policing force. Rumors and complaints can spread like wildfire online and without some sort of online reputation management they could cost your business a lot of customers. A single disgruntled customer can now influence thousands of potential customers simply because of a misunderstanding. They make a post on their blog or social media account and it goes viral and your business suffers for it. Without a good online reputation management these sorts of posts could destroy your business. Even with good social media marketing this can be a disaster.
Consider how many people search for your business each day and you can quickly see how much of an impact bad posts against you could be. What if the first couple of posts were negative about your business, do you think they would order your product or service? This is the impact of your reputation online. Take a look at Below the Line Marketing and the case study they have on their site about online reputation management and you can quickly see how important it is for your business to take this seriously. Even if you don’t have a negative comment today that shows up in search results you still need to look into this important aspect of your business online.